Posters provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service. Posters have the ability to stick in viewers’ minds and can be a great tool for small- to medium-sized businesses to use to increase brand awareness. Posters are cheaper than common forms of advertising such as print, radio and television.

• The creative process of a poster involves a copywriter, a graphic designer and a printer. You can hire a poster distributor or simply hang the posters yourself. It is a simple process that won’t cost an arm and a leg. However, you need to be mindful of local laws that may prevent posters from being displayed in certain areas.
• People who are viewing posters are already actively engaging in their surroundings. Whether they are standing at a bus stop or lining up at the local nightclub, people are likely to notice posters out of sheer boredom. A clever poster will have a call-to-action phrase that propels the viewer to take action as soon as possible. This could be in the form of making a phone call, visiting a shop or navigating to a website.
• You can hang multiple posters in one location to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. Bombarding people with imagery will ensure the message is going to sit in their heads long after they have viewed the poster.
• The biggest advantage of using posters is that they can be put just about anywhere and seen by almost anyone. Posters can be strategically located to target a particular market sector. For example, take-out restaurants might prefer to situate posters near busy bus stops or train terminals to target hungry commuters.